KFC is doubling its ground turkey offerings, expanding its family meals line and expanding its ground chicken meals, the chain’s first public comments on the news.
The new line, called the KFC Family Meal, is scheduled to debut this summer.
The company’s parent company, Yum Brands, announced in January that it was expanding its brand into the ground chicken aisle, adding ground turkey and ground beef and chicken, to its line of premium items.
The chain is already known for its ground beef products, but now it has added ground turkey.
KFC said the family meals are served on the same plate, with the same vegetables and sides as its other ground offerings.
KFMEs are priced for a family of four, including two children, but they are also available for a smaller group.
“This is a great opportunity for us to add more ground turkey to our family meals,” said Dan Kowalski, chief executive of KFC USA.
The family meal has been around since 2012, but has been the focus of many food-service CEOs as consumers have become more adventurous in the pursuit of healthier eating.
For many people, the goal is to eat healthy and to save money on meal prep and grocery shopping.
But many of the company’s competitors are also expanding into the food aisle, like Panera Bread and Starbucks, as well as a new family-friendly option, KFC Super Value.
KFS offers more than 100 different foods and drinks at $6.99 a piece, which includes coffee, salads, pizza and other items.
KFTX, a new product line, launched in January.
It has similar offerings to KFC’s, including ground turkey, ground beef, chicken and rice, as opposed to the ground meal.
But the new KFC family meals will be served with other items that will be familiar to customers.
The KFCs also offer a more affordable option: ground chicken with a $3.99 side.
The meals are also served in a variety of sizes, ranging from small to large.
The smaller KFC meal will be on the size of a quarter, and the larger one is 1 pound, 8 ounces.
KFB’s new line of ground turkey items, which include ground beef on a roll and ground turkey on a salad, will be available in the same size portion, with a smaller portion on the smaller roll.
The brand is planning to offer ground turkey for a few more years, after which it will expand the range to ground turkey with sides and ground chicken.
The food is available in most U.S. restaurants.
The first ground turkey product in the KFB family was a line of burgers called KFC Classic, which has sold well for KFC, said Kowalksi.
“KFC Classic is the best of the KF-style burgers, and it’s a great option for people who want a bit more flavor in their meal,” he said.
The other KFC products in the family are KFC Deluxe and KFC Specialty.
The Deluxe and Specialty lines include ground turkey that is served on a stick, as the other family meal.
“I like the idea of being able to choose a burger or a turkey that’s a bit different,” said Kwanziah Williams, who works in food service at a restaurant in Washington, D.C. She added that it will be hard to compete with other burger chains like McDonald’s and Wendy’s.
She said she’s a fan of the ground beef offered in KFC ground turkey products.
“But we’re going to have to keep doing what we do best,” she said.
“And the ground meat is the biggest part.”
For some consumers, the ground and ground poultry options are less appealing.
The most popular option in the market, for example, is ground turkey sandwiches.
But that’s still not a popular choice for many Americans.
“They’re just not very appealing,” said Kevin Pritchard, a restaurant consultant based in Charlotte, N.C., who has worked at the KFFE for 15 years.
Pritcher said the new line is a big departure for the chain, and he said it will require a shift in consumer tastes.
The average American is looking for more flavorful food choices, Pritchers said.
In the meantime, Pickety and other KF family meal users will have to stick with KFC and KFHE.
“We will be able to serve them at McDonald’s, at Starbucks, and at KFC but we won’t be able do it at all,” Picketys said.